• The FIFA World Cup™ is the premier international football event which attracts a wide and diverse audience around the world

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• The 2018 FIFA World Cup reached a combined 3.572 billion viewers – more than half of the global population aged four and over (source: FIFA)
   

• Over the 64 matches in 2018, the average live audience was 191 million: each game was a global televisual event in its own right (source: FIFA)

 

• 37% of World Cup Fans are female and over half of its viewers world-wide are under the age of 34 (source: Global Web Index)
   

• The event generates significant and growing engagement across all digital and social media platforms